Our Story


So happy you've found us! We're a proudly parent-run business, with the goal of providing our fellow mamas & dads with the highest quality baby products, and the best customer service around. 

Red Earth Baby Boutique was started in August 2020 by two mamas & sisters, Stefanie & Christine, with the simple goal of providing Red Deer parents with a source for BIBS pacifiers - a soother we've both loved for our babes, but couldn't find locally very easily. Our store quickly grew from this one product offering, to a proper little online shop with items for every baby age & stage, with items in stock at two store locations in Central AB, and fulfilling orders all across Canada.

Between the two of us, we're raising 5 babies, and are always actively looking for the best products to use with our little ones. Quality, cost efficiency, and sustainability are at the top of our list, with a little stylishness thrown in, of course! We're proud to be able to share our favorites with you, and hope you love the items we offer as much as we do.

Follow us on Instagram and Facebook, and be sure to tag us on social media & get featured in our stories! 

Shop us in person at Gracefully Birthed (4913 48 Street, Red Deer) or at Rose & Holly (5009 Parkwood Rd, Blackfalds) or at select trade shows like Rock Your Bump and Blackfalds Market throughout the year.


Meet the owners:

meet the owner stefanie with her family

Stefanie - lives in Red Deer, raises babies, gardens (quite badly, if I say so myself) & dreams of having time to knit again someday. Also a professional baby snuggler over at Red Earth Photography.
meet the owner christine with one of her daughters
Christine - lives in Leduc, mama to two sweet little ladies. Saves lives by day as a Respiratory Therapist, and also by night depending on the shift rotation. Has seen some brutal stuff but still cries at cute otter videos.